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We respect the privacy of our Web Site visitors and are committed to collecting, maintaining and securing information of our Web Site visitors in accordance with this Privacy Policy. 

This privacy policy is intended for citizens of the United States residing in the United States. This site is not intended for users residing outside of the United States. Please read this entire Privacy Policy before using or submitting information to the Web Site. By submitting information on any part of the Web Site, you acknowledge that you understand and consent to the terms of this Privacy Policy. 

Site Not Intended for Children Under the Age of 13

The Web Site is not intended for children under the age of 13. We do not knowingly collect personally identifiable information via the Web Site from visitors in this age group. We do, however, collect information about children and babies from their parents or legal guardians. We ask that our Site visitors not provide information about a baby or child without first getting the parents' or legal guardians’ consent. By providing personal information on the Web Site regarding a baby or child, you are affirming that you are legally authorized to do so. We encourage parents and legal guardians to talk to their children about their use of the Internet and the information they disclose to the Web Site or any other web sites.

Information We Collect

We intend to collect information only from users residing in the United States.  We do not intend to collect information from users residing outside of the United States. 

For users residing in the United States, we may collect personal information from you to analyze visits to our Web Site and learn about the interests of our visitors in the aggregate and also on a personal level. We may personalize and customize the Web Site with references to products or educational information that we believe may be of interest to you based on your previous interactions, information you have provided to us, or information about you that we have collected from third-party sources. Your interests could come from several sources, including your browsing activity and your response to online advertisements. In such circumstances, third parties collect and store data about your interests and online activity. Non- US residents are restricted from using this web site.

We collect information from you in several different ways when you interact with our Web Site:


  • Active Information Collection: You actively send information to us when you sign-up as a member on a Web Site, participate in surveys or promotions, post in our community, respond to us or otherwise contact us. Depending on your choices, you may send us personally identifiable information about yourself and/or your baby(ies) such as your email address, name, mailing address, phone number, birthday, and gender, as well as your baby's, name and gender. At all times, you determine what information you want to actively share with us and other entities.

  • Passive Information Collection: We also collect information about how you use our Web Site through web log files, cookies, web beacons, tracking pixels and similar technologies. Additionally, when you visit our Sites from a desktop computer, tablet or mobile device, we may collect certain information about your device such as browser type and version, IP address, location information and device identifier.

  • We collect information about you because we want to determine what you may like or find interesting and so we can provide you with targeted information and advertising either directly or through one of our advertising partners (on our Web Site, in newsletters, via email and otherwise). In addition, we use data to create statistics and reports where personally identifiable information has been removed and aggregated (such that it is anonymous with respect to any specific user).


  •  To accomplish some of the foregoing data processing, we utilize independent contractors. 

Use of Cookies

Where permitted by law, non-personally identifiable information and data may be automatically collected through the use of "cookies" or "internet tags" and other similar techniques placed by Stand Up for Accurate Prenatal Answers and third parties. This type of anonymous information allows us to evaluate Web Site visitor interest and perform other market research activities. Cookies are small text files that a website can use to recognize repeated usage, facilitate a visitor's access to and use of the site, and allow a site to track usage behavior and compile aggregate data that will allow content improvement and targeted advertising. If you do not want information to be collected through the use of cookies, there is a simple procedure in most browsers that will allow you to deny the cookie feature; however, please note that cookies may be necessary to customize delivery of information to you.

Our Site uses cookies for the following purposes:


  • Analytics: We use cookies to keep track of browsing patterns and help us analyze your usage of our Web Site. This helps us improve our services to you.

  • Security: Cookies help us authenticate you. For example, when you login to our Site, we set a cookie in your browser so that we can recognize you the next time you visit the Site from the same browser.

  • Sites/Services: Cookies help us recognize you and store your Web Site preferences while using our Web Site.

  • Advertising: We use cookies to show you relevant advertising and, in some cases, track its effectiveness, while visiting our Web Site, or other websites.

We can only access the cookies that we have stored in your browser and other organizations can never access the cookies that we have stored.

How We Share Information

We keep your information confidential and we generally do not disclose it. But, please note the following clarifications and exceptions:

  • Our employees and authorized independent contractors ("authorized personnel") may have access to your personally identifiable information for the purpose of helping us run our business (and not for their own, independent purposes, unless you consent to such use). Authorized personnel access and use such data in accordance with our instructions, on a "need to know" basis, and under defined confidentiality and security obligations.

  • We may share your personally identifiable information to respond to law enforcement requests, court orders or other legal process or if we believe that such disclosure is necessary to investigate, prevent or respond to illegal activities, fraud, physical threats to you or others or as otherwise required by any applicable law or regulation.

  • If you sign up for our services on a third-party website, such third party may know, from you, that you signed up on one or more of the Sites.

  • Before we disclose your personally identifiable data to a third party for their own business purposes (such as media representative, insurance company or other entity), we will first obtain your consent, for example via email to opt-in or opt-out or otherwise.

  • We may share your personally identifiable information with authorized personnel in affiliated companies located in the U.S. or in other countries. At all times, personally identifiable information is treated confidentially.

  • We freely use and disclose data in anonymous form, for example, in statistics or reports to our internal stakeholders and partners.

  • We may partner with third parties to track the effectiveness of advertisements on our Sites. This involves matching offline purchase information (for example, through a rewards card program) with browsing information on our Web Site. This helps us determine when you view a particular product advertisement on our Web Site and subsequently make an offline purchase in a store.

Please remember that if you post any information in areas of our Web Site- that is generally accessible to users, such as chat rooms and message boards, it will be available to the public.

Do Not Track Signals

Web browser Do Not Track (DNT) settings are not enabled on the Web Site. Therefore, no action will be taken with respect to "do-not-track" configurations in your internet browser. By default, you will receive a personalized experience while browsing our Web Site.


We take reasonable steps to protect personally identifiable information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. But, you should keep in mind that no Internet transmission is ever completely secure or error-free. In particular, email sent to or from the Sites may not be secure.

Occasionally, we provide links to other sites for your convenience and information. These websites operate independently from our Web Site and are not under our control. These websites may have their own privacy notices or terms of use, which we strongly suggest you review if you visit any linked sites. We are not responsible for the content of these websites, or for any products or services that may be offered through these websites, or any use of the linked sites.

California Privacy Rights

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by Stand Up for Accurate Prenatal Answers to third parties for the third parties' direct marketing purposes. 

To make such a request, please submit an email request to: advocate@standup4APA.org. Please allow thirty (30) days after receipt of your request for a response to be provided.

Unsubscribe Communication Preferences

You may modify your communication preferences and/or opt-out from specific communications at any time by logging into the Web Site and sending an email to advocate@standup4APA.org.

Changes to This Privacy Policy

This Privacy Policy was last updated in July 2018. We reserve the right to amend it from time to time and if we change it materially, we will post a revised version on the Sites. Please check back periodically, and especially before you provide any personally identifiable information to us.

Terms of Use

Note also that your use of the Web Site is subject to our Terms of Use which contain disclaimers, limitations of liability and a choice of California law. We recommend that you also review the Terms of Use before accessing our Web Site.